A full-featured online store for New Zealand families — strollers, car seats and baby gear, with flexible payments, NZ-wide delivery and a custom store management dashboard.
Baby Cart is a New Zealand online store selling safe, stylish and certified baby gear — from convertible strollers and bassinets to car seats. Parents buying these products want confidence, clear information and an easy checkout.
We designed and built a custom WooCommerce store organised into clear categories — strollers, car seats, bassinets, highchairs and more — with product search, colour options, image galleries, add-on products, wishlists and a rewards programme. Checkout supports Stripe, Apple Pay and Afterpay, with courier delivery and click & collect across New Zealand.
To help the store grow, we added a sign-up discount, a waitlist for upcoming stock, advanced SEO with Yoast and Google and Facebook shopping feeds — and built a custom management dashboard where the team can track the order pipeline and manage products, customers, waitlist sign-ups and newsletter subscribers in one place.
